Apple Small Business

5 Myths About Implementing a Mac CRM for Your Small Business or Enterprise

Mar 14, 2017 By Scott Smith

 
 

From a mis-understanding of what it’s used for to the fear of a technological nightmare, Mac CRM myths are haunting potential CRM users everywhere. We are here to set the record straight on the top 5 myths about implementing a Mac CRM for your small business or enterprise.

1. Mac CRMs are only for tracking sales.
One may assume that a Customer Relationship Management tool, keyword here being “customer”, is for tracking sales, but this couldn’t be farther from the truth. Customer is simply a generic term to represent many different sectors. For example, a customer could be a patient, a donor or a student.

A non-profit organization uses a CRM to track ongoing donors or potentially large donation deals they are working on. An education company uses a CRM to track potential students, or clients, that they would sell their education services to. The list goes on and on. Although some industries don’t use the term “customer”, their need to track activity and communication is the same.

2. Your company is too small to need a CRM.
Whether you are a solopreneur or a close-knit team of under 5 people, you still want to run as efficiently as possible. You certainly don’t want to ever miss a followup with a lead or lose track of a potential client. After all, missing one lead might mean a fatal loss for your company. Your company is never too small to become a more efficient, lean, mean, selling machine.

3. Implementing a new Mac CRM is going to be a technological nightmare.
In the olden days, as some like to call it, implementing a new CRM was a technological nightmare. There were servers to setup, IT consultants to hire (and fire when they couldn’t figure it out). There were archaic applications that were designed by the same computer genius that wrote the application. That’s like letting your plumber or electrician pick out the paint colors in your new house! You couldn’t build your house without them, they are excellent at what they do, but they are NOT designers. And they don’t care to be, either.

Times have changed, and so have CRM solutions. Long gone is the days of the outrageously expensive server configurations and long, drawn out roll-outs of your new CRM system and complicated UI design that only a computer genius could figure out.. The cloud has become a new way of life for growing companies, eliminating huge setup costs, massive technology investments, and complicated rollouts, and designers have become an integral part of the app-building process.

Take a Mac CRM like Gro CRM, for example. It’s built to operate on the most advanced and most intuitive platform: Apple iOS. The setup for Gro CRM requires a minimal investment that doesn’t depend on a team of IT experts to implement. Download Gro CRM to your team’s iPhone and iPads, upload your contact database, and start selling. It’s that simple. Gro CRM’s user-interface is as intuitive as the devices it’s designed for, eliminating the learning curve.

4. CRMs need to be rolled-out across the enterprise as quickly as possible
While this may be true to a point, it’s not the main focus. The key to rolling out a Mac CRM successfully is taking your time to do it right the first time. Start small with a few departments or functions. Achieve validation and success in these initial departments, achieve buy-in and payback as you go and slowly implement across every department. This will prove much more successful than the “big bang” approach of throwing it at every department all at once.

5. A mobile Mac CRM is too expensive.
Could you or your sales team operate efficiently and effectively without cellphones? What would you do if you had to make ALL of your calls, texts and emails at the office. When you leave a successful meeting with a client, what would it mean for you to have to wait to get back to the office after your 3 other meetings before sending them the proposal you promised? Lost sales. That’s exactly what that would mean. Although some may complain that their company’s cell phone bills are too high, they are worth every penny. The efficiency and mobility that they provide is irreplaceable.

A mobile CRM like Gro CRM on your iPhone, iPad and iPad Pro is just like that cell phone bill, but it costs a lot less. For a fraction of the cost of your cell phone, you get all the tools you need at your fingertips to jot down notes about an important meeting, schedule a followup call, send off a proposal, sign a big deal, and so much more. Gro CRM will pay for itself over and over again.


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